The sharks on the hit show Shark Tank are always impressed by entrepreneurs who pitch products that are practical and functional. It’s even more impressive when a product is invented to solve a specific problem. This was the case for mother and entrepreneur Melanie Disbrow when she pitched her innovative Milk Snob cover on season 8 of the show. Her breathable, versatile cover functions as a nursing covering, car seat and stroller covers, shopping cart covers, and high chair covers.
In her pitch, Disbrow captivated the sharks with her passionate story about her business. She explained how her product evolved from her own experiences with infants and young children. After she failed to find a stylish and functional cover for her child’s car seat or stroller, she decided to create her own. After her successful debut on the show, social media platforms exploded with excitement and requests for the Milk Snob cover. The company was flooded with orders, and the website almost crashed.
During her pitch, the Sharks were impressed with Disbrow’s sales numbers and marketing strategy. They were also fascinated by the fact that the Milk Snob cover can be used for multiple purposes and will save parents time and money. The Sharks partnered with Disbrow to fund her business, and she received $125,000 for 5% equity in the company.
Disbrow’s deal with Lori Greiner led to significant growth for Milk Snob, and the brand quickly became a household name. The company continues to focus on innovation, quality, and community engagement. Since its appearance on the show, Milk Snob has expanded their product line to include a wide range of baby accessories and clothing items.
If you’re a fan of Shark Tank, you’ve probably seen the episode where Rachel Lincoln and Krissy Pruske pitched their Space Traveler car seat cover. The pair asked the sharks for $100,000 and 33.3% equity in their business, and they received a great offer from Lori Greiner. However, it looks like the Space Traveler car seat cover is now out of business. This could be due to a variety of factors, including the coronavirus pandemic that shut down much of the world in early 2020.